1. Brand loyalty, Commitment shown to the company through purchases of a product. Strategy and unique selling proposition, standing out to peers or competitors. Great design, being creative to show off your product or self by catching the eye of others. Lastly, being consistent in all of these things.
2. Brand plus vision, experience and originality.
3. Images and filters, font pairing, the color wheel.
4. Your logo should relate to yourself or your company. It should also be placed inside a shape so that it is easy to put anywhere no matter what the back ground is. Colors chosen should accent your topic. Every design is differently because they relate and try to give the view a better feel of what they are trying to show off.