In this article the author is discussing how to brand yourself. This allows you to differentiate yourself from others you may be competing for a job against. She says to define your overall aspirations. Defying your goals and then conducting research about it. To get to where you want to go you need to learn more about what others have done to get there. She also mentions that you should determine your brand attributes. Assessing your current state, thinking of how people see and doing what you can to change the way that they see you. By creating a game plan you develop a plan in which will allow you to accomplish the goals that you have set for yourself.
Being Confident, hard working, aspiring.